You guys should realize that everything you gain in this game is already doomed to disappear somehow one day. What is fun is trying to get those things, having them is just the end of the game.
Since everyone looses everything, you won't actually feel like you wasted time. In my experience, a reset is followed by a period of high activity where everyone is trying to get the edge. It's fun, it's fresh and it's welcome. Maybe it's too soon now, but you should know and accept that it will happen one day.