Part of the reason I love the TW series is for the history. Where is the history here? This is too much fantasy for my liking. If they were going to go the warhammer route, they should've done 40k. Sci-fi beats fantasy any day of the week for me.
Well Warhammer Fantasy is of course, Fantasy, but it has its own history, why should they not make Warhammer just because some people dislike Fantasy History. It's obvious why they also went Fantasy, because it fits their engine and most recent games a lot more than the ranged heavy 40k, which IMO would be shit as a TW game. Also there hasn't been a decent Warhammer Fantasy PC game in a very very long time, 40k is all over the place, there is a big market there who will buy this game in an instant.
Warhammer Fantasy + 40k and other Games Workshop stuff has a place in my heart as I loved making, painting models and playing the games as a young teen and there is so much depth to the histories and lore of both, it's massively creative, a lot of passion and time has gone into these universes and while it might not be your cup of tea, a lot of people including myself are pumped to see Warhammer meeting Total War. The only game I want other than this out of Total War is a Medieval 3 which apparently may not ever happen so I'd rather see a Warhammer than anything else.