They really need to get the word out to all the major videogame websites... sure some may be nothing but sell-outs, but ign or gamespot would be good places to have several people spam them with emails, or tweets, or however they get their stories saying "Omg look at this sweet new game I found on KS, you guys totally need to make an article showing this shit off to the general public!" I am quite sure that if they receive a good number of emails about peoples' interest in this KS campaign they will make an article about it, and most of their articles get thousands of hits. Donkey crew doesn't need to only look to indie gaming websites (let's face it, indie gaming is growing, for sure, but is still very small compared to mainstream gaming, which is covered on these sites) but also to the more mainstream videogaming sites as well. Send em an email or two... if they make an article about it, awesome... if not, nothing was lost but the couple of minutes you spent typing.