Don't play on EU battle then. You'll be amazed at how many infantry players, in full heavy armor, will run away if they do not outnumber you 5:1.
On NA even the worst of players will just duel you to the death regardless of class or situation. whether it be two archers wasting all round on each other or two cav that lock up in a corner of the map hacking away at each other's horse (and then charging whoever you just dismounted which usually ends in you being dehorsed and continuining the fight on the ground). This is actually one of the funniest and best parts of the NA mentality.
On EU, enemy cav will exclusively aim for your horse from behind and avoid any head-on engagement like a gnat. Pretty sure this is why Team USA dominated the cav tournament, because they simply do not joust each other 1vs1 and only gank. If you stumble into a 1vs3 as infantry and manage to kill a couple of them and avoid the gank, whoeever survives will immediately run away instead of trying to finish the job.
It is generally pathetic, but not surprising, considering the kind of people we know EU cRPG players to be.
Well, we have many French players over here, it sucks but it's LITERALLY in their DNA: there IS a reason that one of the richest and biggest European countries was never domimant for more than 1 generation, and even then Napoleon built his reputation by slaughtering unprepared peasants, pretty much like crpg today: The instant anyone who is actually prepared to fight back starts hitting them, the French run, it has literally been happening for over a millenia now.
That said, the Scands usually fight and die like real men. Tor, for example, is brilliant player, and I would rather stand and fight him than any Herezy, madraada, blackbow example, who will constantly back away, turn and run, try to get outrange hits in, and then immedietly rage quit or rage in chat when he gets easily smashed down by a player who relies on just beating ppl into the earth.
As for the Rus: You really would think they are in the matrix, 100% convinced that dieing ingame will kill them.
I hate fighting San when hes on EU cause of his cheats (I mean, it MUST be cheats, right?) but at least the mofo fights back.
So, TL:DR: We don't run on EU1, just the French and Russians do that. And the scum. But they die to Horse Archers chasing them down and shooting them in the back, so, yeah, there is that.