The grind, the grind, the grind. I remember being stoked to hit level 30 the first time, then realizing I had to play the same length of time it took me to get from 1 to 30 all over again just so I could retire. I stuck with it, whiskey helped, but that was back in 2011 when there were a lot of players that kept me interested. Now I load up a character, stare at how far I have to go, play two rounds and quit. I'm fucking gen 47 on my main and I don't even want to do it, let alone some newbie who is worse than I am and I'm the best of the bads really.
Originally the concept of making my own character is what got me to keep grinding, that and internet friends. Now though, the face of multiplayer games has changed and we either need to change with it, or let this die it's final death. What I mean is, reevaluate how important it is to force someone to level their character on a 10 to 20 man server for 8.4 million xp. The majority of you don't want to give up your looms or levels you've earned and I can understand that, but by having everything, or in a clan that has hundreds of +3 items at your disposal, or knowing it'll take a casual gamer a minimum of 2 weeks to retire (just an estimate) there isn't any reason to keep you in the game anymore.