Just to reiterate what HESKEY is saying, if you want to go for quality you really have to commit to it:
- you need to have trained specialized builders with best quality tools, including the optional ones
- you need to purchase high quality materials to build a high quality workshop/forge/etc with
- you need to equip the specialized workers for whatever high quality product you want to make with best quality tools as well
- ideally you also want to upgrade the building to the last tier for maximum skill bonus, while keeping it high quality
- you need to buy high quality materials (or gather them yourself) from which you'll make the high quality end product
- and you need to sell the product to other players for reasonable profit (harder than it seems, some item markets are ridiculously competitive)
It's a huge investment, especially for a new player. I'd avoid "teching up" like this until you have a decent size settlement. Just make money by selling to AI at lowest price for now and don't care about the quality. Try to be self sufficient: making bricks for building necessary streets is a good start, for example.