Afaik, the website uses Google ads and Chrome is, well, Google's browser. During the brief period of time I used Chrome, I realized that it does its best to expose you to Google ads. No running away from it. Chrome even gave me a nasty adware called Bettersurf, which was a bitch to get rid of, even though my computer is well protected.
Conclusion: Get another browser. Ideally get Firefox. Install the Adblock addon. Or if you want to have full control, you can add NoScript too. These will give you a fine ad-free experience. But note that the latter (NoScript) takes a little time to get used to, as you will have to spend some time allowing and restricting background website connections. But just Adblock will work nicely. You can just install it and say goodbye to ads forever. No further action required.