Honestly... It's a few things that are making all our dreams for this game come to a halt.
The timing.
It's the end of the year. Holiday after Holiday when people do nothing but spend their money on family and friends. Bad time to ask for money. The Salvation Army doesn't even get much, and that's a heart-felt association. The timing could have been better, perhaps in march when people are back to their normal lives and have been done spending for a month finally. You maybe even could have used the month as a slogan, M:BG Marches out to you , coming 2016. Still, the point is, bad timing. Also, you hit everyone at a low point in the c-RPG community. A very many people have dropped from c-RPG lately. Perhaps if this had been let on sooner, and not been kept under wraps so much with all this hush hush and secrecy, the common player might have been here today still cheering you all on like most of us who are still around.
The lack of preparation.
Videos are being made after the fact. The hype only lasts so long, and those first few days are crucial to draw in as much revenue as you can, despite everyone's suggestives that KS picks up at the end of the countdown. The videos that are being put out now could have attracted more people to donate just 'that' much more to help out with, if they had more criteria to put their mind and their wallet too possibly if they had been there from the start.
Lack of information.
We all see that the Donkey Crew, mainly chadz has tried hard to keep in touch with the KS page. But very little else was done. A few answers on the forums here and there. Some trolling of questions done by the community and surprisingly by some of the developer 'overlords' that raised up my neck hairs, making me believe that we are not in the 'need to know', however serious the question that was asked by so many enthusiastic people here. PR may not be y'alls strong point, but damn do you need it, or someone to handle it better than what I've seen over the past 3 years.
This is all just my fix on this. I've put down a large pledge. I want to see this through, like a very many people. Perhaps we all can have better luck next time, with a few changes.