I think the whole QMPS thing is a big wtf for new players who don't get/expect the game cleint/web client relationship. Maybe hardbake a how- to into the frontend background texture while the new wave of 1,000,000 moddb Panos recruits comes in?
Also conpiracy theory:
Panos really wants to win next strat and has bought loads of keys and all these new players are his accounts and this is a smokescreen