It´s just Euro song contest, literally ANYONE can win there.
Still, it´s nice that Austria got some attention again, since we barely win anywhere (Our soccer team is an eternal joke).
She won because 1. the show was good 2. the voice was decent 3. "we must show tolerance, ho!" -> following drama+press attention 4. eurovision song contest
The beard is weird, but it´s just a medium to get drama/attention, so yeh. gratz but we´ll forget about it after at least a week