imo they mostly doing the air drop thing to appeal to the streamers who basically asked for it specially if I remember.
and they can't say no to those streamers because they have tons of fans. saying no would be same as saying no to lots of money from investors.
So instead of game being dictated by investors, instead its the retarded streaming culture of twitch, bro. Ultimately its not a huge deal, but its the start of a bad trend.