This is what players really want.
1. New gear to wear. Outfits, armor, funny looking crap, different colors of items we already have like churburg, etc... People want to look unique and occasionally get their clown on while having fun and lightening the mood for everyone else.
2. New weapons and items to play with. (specifically melee oriented) Knives, chinese killing forks, nunchaku, whatever etc... Everybody loves new toys to play with, especially when they are well balanced and add something new and exciting to what we already know.
These are the two things players want most. Both of which will keep players retiring, stimulating the economy with cheap loom points, etc.. and otherwise interested in the mod; with the least overall complaints possible.