Pretty much what Granpappy said. We usually look up the ban history of the player in question and deliver a ban based on that and whatever rule they broke, but tend to at least give 24 hour bans unless the evidence wasn't too good. Once you get a handful of bans we become ready to issue essay bans which is one ban away from permabanning your account. So even if a punishment seems mild, if they don't get the message they will regret it soon enough.