Suggeston: remove heirlooms totally, it only brings unbalance and unfair advantage to "no lifers"
That's another option. I suggested that when I started to play crpg
The thing is that no lifers would not waste their time on this game if grinding was a waste ;)
Seriously though, there would definately be a drop of players if heirlooming was removed...
And then players would drop because of dropping players and so on...
Wouldn't be as fun with half the player base gone... I would probably quit this game too in time.