First.
NOSecond. they cant re-set hierloom points every month, because that would either negate heirlooms that you have already sold, or it would give you extra heirloom points that you didnt earn.
And if you are going to counter with: "only my original heirlooms I still have get the points back." Do you honestly expect the devs to spend more time writing the code to keep track of each original heirloom that you still own? They need to finish STRATEGUS. leave them alone
if you say: "I want all the loom points I currently own, bought or earned, reset every month" then just go fuck yourself, no one is going to give you a clear advantage to reset your failed purchases once a month.
Or may be you have to make choice and you should choose your looms wiser,
+1
Also now you can become lvl 30 with a click of a button so that would mean according to you that people switch builds 24/7
third. your comment about the STF characters simply is not valid in this context, because the STF noobs cannot participate in the market nor own heirlooms. And they DO re-roll every day.