Wow you guys have no faith. The Devlogs have been nothing, but amazing - both video quality and content. And now, when something big is about to happen, which takes time and careful preparation, you are already thinking the worst case scenario.
They'd have to know it exists though. I think that was his point.
I don't think that was his point. Nobody knows it exists because there really wasn't any marketing, yet. A rushed kickstarter campaign and that was it. Nobody apart from this community played the Alpha, there was handful of reviews on various sites and they didn't even try to push the game through Steam Greenlight. Still someone must have noticed, since they managed to find an investor, move to Belfast, set up a studio, get interns etc. etc.
This is succes, nothing less.