If common people were familiar with fetishes, that book would never become successful. It was a novelty for plain joe and jane. They should turn off parental control and vist place called internet. Better than reading some fatty virgin lame ass fiction.
Actually I can't believe that shit become popular and will go full conspiracy theorist saying how it became popular because someone give their best to make it so. There is no other explanation. Same goes for Twilight, Hunger Games, Taylor Swift, Britney Spears, Jonas Brothers and every other crap that becomes popular in USA year in, year out.
I'm sad to notice, same pattern has started rearing its ugly head on internet. Whole meme mania and sub-manias that came from it are nothing but mind control of weak sheeple who are unable to find something interesting until ten idiots similar to them say it is cool. If it ain't globally accepted by masses, there is no way something can be worthy of your attention, is it?
Internet feels very staged last couple of years, almost like television and other mass media outlets.