The world isn't done, far from it. Can't reveal too much though
i'm curious - was there any reason why to rush the kickstarter so early?
Actually it's late, very late. (Too late if you read http://www.eurogamer.net/articles/2014-10-02-kickstarter-games-in-2014-are-making-less-than-half-what-they-did-last-year).However take a look at a lot of the current Steam games that's doing great, they all had very rough crowdfunding campaigns with zero attention/PR, despite having tons of videos and stuff out beforehand. Kickstarter/Indiegogo did nothing for them. Steam did everything.
But yeah, indeed, we went in "cold" with zero PR in any regards at all. That's because we have to work with what we have, the time we have, we're all spending as much of it [time] as we can outside jobs etc, that sometimes leaves no way of turning back or pushing arranged schedules/deadlines. We try and do the best we can with what's available to us. The KS is actually running as worst case scenario, we of course wanted to have a playable version ready, to have combat more done, to arrange for long Twitch sessions etc. It's all pretty standard no-brainer. Just, life throws you lemons and all that
Also the "only" issue I see with the KS is the extremely tiny amount of views. This echoes for the other game devs I talked to (who's also on KS, with both failed and successful campaigns), there's almost no traffic at all gained from KS, you have to work insanely hard to drive traffic to the KS, which is even more requiring nowadays where only few wants to write about Kickstarters, that's unless they're already successful or revolves around someone/something famous. Not to mention the general animosity against KS/crowdfunding due to all the campaigns people feels cheated by.
Anyway,
keep calm and don't panic, a promise was made and it'll be kept no matter how the KS turns out. We all want to make an amazing game and only the end of the world can stop us