Uhm. Because cRPG became more and more grossly unfair for new players.
Levels, skill, looms, all made it extremely hard to start out pre-patch. Much more so than us vets ever had to endure.. Afaik those looms they get are OK, but not fantastic weapons and armors. And they can't select what they want either. They get 1 armor and 3 weapons, one 1h, one pole, and 1 2h. And I think they are untradable too.
So plenty of motivation to keep grinding. Or would you rather it would be that devs stole looms and levels from old players?