Archers just need to stop being jerks and help the team by making cav a number one priority.
This isn't reality, nor are many of the comments being passed off as 'truth' by cav players.
Fact is, archers do shoot at horses. However, arrows no longer fly as far, the arrows aren't as fast, we don't have as many arrows, damage drops off over distance, and contrary to the "my horse dies in 1 or 2 arrows" statements, even the rouncey can take as many as 4 arrows from a masterwork strong bow with bodkins and 6 PD. That's fact. All that means is that archers no longer try to hit even horses from long distance as you will quickly run out of arrows and might have gotten a couple lucky hits, which killed nothing. When horses are in range, standing your ground and going for a headshot when missed (which happens all the time with riders who know to weave as they come in), results in you either dead from bump slash, or dead from the lance/pike on a swivel as you try to release and dodge out of the way. With arrows no longer releasing if you are moving, you have to stand your ground, then are screwed if you don't get a kill headshot. Armored ponies eat those headshots and then run around with an arrow sticking out of their eye as you watch from spectator.
Since you bring up the scoreboard, then add in mounted horse kills so that you can actually SEE what the archers are doing instead of your faulty speculation. If I am mistaken and I am the only archer shooting horses down, then maybe a bit of ePEEN loving in the form of scoreboard recognition of their contribution might entice them to shoot more of the horses down.
And the "surround sound" for horses is utterly and uselessly broken.