I can assure you that he really was lvl 30. Been trying to sort things out but can't really see what could've happened. Got any advice for him?
Make sure he is logged into c-rpg
If he was unlogged (cleared cookies, server reset etc this will happen), then he will be a peasant.
Make sure he loggs back into c-rpg.net and THEN waits a few minutes and then tried to play his character.
EDIT: If he has his gear and monies then never mind, someone if not him retired himself.