I don't know, m8. When I first started playing cRPG again, after a pretty long history of Native, followed by a brief history of cRPG, followed by a long period of inactivity and then a return to Native and finally back to cRPG for the second time (after the new experience/gold gain system we currently have was implemented by like, a week), I knew that the Chosen Hands was the place for me, though I wound up in a few other clans before I found my way to them. A big part of the allure was my being a major Beeper fan boy, recognizing him from Native, and later finding out that he's a really cool dude solidified my interest in Stratian Citizenship.
Overall, I don't really want to sell anyone on it, though. What drives my love for it is a group of guys who I mostly enjoy talking with, as well as an extremely solid mass of duelists who can school me 49 out of 50 times.