Also, archery is less kill focused than melee, you deal damage to lots of different players that get away before you can kill them, kills do not fully represent power.
People seem to always refuse thinking about this (I wouldn't call it forgetting. People just don't care, and look at that pointless K/D ratio instead).
An archer (or crossbowman) rarely gets to shoot the same target twice unless it is isolated and without close cover, or stubbornly stand to take another one in the face. People tend to start jinxing or run away the moment they realize *they* are under fire, and often one as ranged is forced to pick another target due to the previous one getting into a melee where it's impossible to get a clear shot (too many fighters, or too long distance).
Ranged generally wound many, but kill few. Not to mention that dehorsing cav is one of the biggest responsibilities of ranged, and that's not visible in stats either. Only the very best archers actually rack up any noticable number of kills.