read fatshark are the magicka guys.
so far the feature list sounds like someone wants to rip off crpg to make a quick buck
Huge Persistence System - create your own character and rise through the ranks from lowly serf to a noble knight in the finest armor. Addictive progression system with unlockables, leveling and detailed statistics.
more mainstream i guess.
also as i don't think paradox would throw two identical products on the market i'd say it's going into a more arcade style direction than m&b, wouldn't be surprised if it is also coming out for consoles.
sadly the screens so far are just from the
rendered movie trailer they showed on the gamescom and the concept art "ingame screenshot" is highly photoshopped so i guess we'll have to wait for a while to get actual gamefootage.